£350 per day
Outside Spy
London Area, United Kingdom
Analytics Manager (Contract) £350 per day | Outside IR35 Start: w/c 4th May | Initial 1 month (likely extension) Advertising Agency Consumer Brand We’re working with a leading advertising agency who are looking for an Analytics Manager to join on a contract basis, supporting their consumer brand/ This sits within a large, well-established data team and focuses heavily on CRM, customer data and audience strategy. You’ll play a key role in shaping how customer data is used across campaigns, working closely with campaign managers and wider marketing teams. Key responsibilities: • Lead on CRM and customer data segmentation to support campaign delivery • Work closely with Campaign Managers to define audiences and optimise targeting • Support decision-making around audience overlaps, exclusions and performance • Contribute to audience strategy – including personalisation, unsubscribe management and overall “air traffic control” of campaigns • Deliver insights and...