Social & Digital Specialist - Contract at Salt, London Area, £220-£250 per day

SALT is partnering with an FMCG business to hire a Social & Digital Marketing Specialist, focused on delivering culturally relevant, socially‑led campaigns across a portfolio of consumer brands.

This role sits at the heart of brand and digital, with a strong emphasis on organic social, influencer marketing, and paid social amplification. You’ll help shape and execute content‑first campaigns that resonate with audiences, drive engagement, and ultimately deliver measurable growth.

Working cross‑functionally with brand, eCommerce, shopper and media teams - alongside external agencies and creators - you’ll bring campaigns to life end‑to‑end, from briefing through to performance optimisation.

KEY CONTRACT DETAILS

• 7 month+ contract (outside IR35)
• Hybrid working, SW London
• £220 - £250 per day

WHAT YOU’LL DO

• Lead the execution of social‑first campaigns, spanning organic content, influencer partnerships, and paid social support
• Own the end‑to‑end influencer process - from identification and briefing through to content approvals and delivery
• Collaborate with agencies, creators, and media partners to deliver high‑impact, culturally relevant content
• Work closely with paid media teams to ensure organic and paid social are fully integrated and optimised
• Support campaign rollout across digital touchpoints, including eCommerce, shopper marketing and email
• Monitor and analyse weekly performance across social and digital channels, turning data into actionable insights
• Continuously optimise campaigns based on engagement, reach, and conversion metrics

ABOUT YOU

• 3+ years’ experience in digital marketing with a strong focus on social, influencer and content‑led campaigns
• Hands‑on experience with paid social (e.g. Meta, TikTok) and an understanding of how it amplifies organic performance
• Proven track record managing influencers, creators, and agency relationships
• Data‑driven, with strong analytical skills and confidence using performance metrics to optimise campaigns
• Highly organised, with strong project management and stakeholder coordination experience
• Proactive, culturally aware, and passionate about what performs in social environments