IT Business Analyst at Robert Half, London, £Negotiable Rate

CRM Business Analyst

Robert Half are working with a London based organisation that is currently reviewing and evolving their CRM landscape. They are seeking an experienced Business Analyst with significant and varied CRM experience to support a short term engagement focused on discovery, assessment, and CRM selection.

This role will suit a hands on Business Analyst who has been through multiple CRM discovery/selection exercises and is comfortable operating at pace in a change driven environment.

Key Details

• Outside IR35
• Hybrid working - central London

Responsibilities

• Lead end-to-end CRM discovery activities, engaging stakeholders across the business to understand requirements, pain points, and future needs
• Drive and support CRM selection processes, including requirements definition, options analysis, vendor evaluation, and recommendations
• Bring practical experience from working across multiple CRM platforms, offering informed insight into suitability and trade-offs
• Facilitate workshops, interviews, and walk through sessions with business and technical stakeholders
• Produce high-quality documentation such as business requirements, functional specifications, process maps, and selection criteria
• Act as a bridge between business users, technology teams, and external vendors
• Support decision making around CRM strategy, tooling, and next steps

Required Experience

• Strong background as a Business Analyst with deep CRM experience
• Proven track record of having led an end-to-end CRM project in an SME environment
• Clear understanding of CRM capabilities across sales, service, marketing, and customer data
• Confident stakeholder engagement and facilitation skills

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