Digital Acquisition Manager at Salt, Multiple Locations, £Contract Rate

Digital Acquisition Manager

?? London

?? 3 Month Initial Contract

?? Competitive £250-280 a day

? Outside IR35

?? On-site 2-3 Days Per Week

We're looking for a hands-on Digital Acquisition Manager to take full ownership of Google Ads and Meta, helping us bring performance marketing fully in-house and unlock the next stage of growth.

This isn't an agency management role. You'll be in the accounts, building, optimising and scaling campaigns yourself, with direct ownership of new customer acquisition across two ecommerce markets.

What you'll do

• Own strategy, budgets and day-to-day optimisation across Google Ads (Search, Shopping & Performance Max) and Meta
• Drive new customer growth across UK and US markets
• Balance brand vs non-brand and prospecting vs retargeting activity
• Collaborate with an in-house designer to improve creative performance
• Own attribution and tracking across GA4, GTM, Meta Pixel/CAPI and Shopify
• Report on the metrics that matter: CAC, ROAS, acquisition performance and revenue growth

What we're looking for

• 5-10 years' hands-on experience managing Google Ads and Meta for DTC/ecommerce brands
• Strong knowledge of Shopping, PMAX and paid social
• Confident with GA4, GTM, Shopify and attribution
• Able to challenge performance, spot opportunities and act quickly
• Clear communicator who can translate data into commercial actions

Why join?

• Significant media budget
• Direct access to decision-makers
• Genuine ownership and autonomy
• Opportunity to shape and build an in-house acquisition function from the ground up

Perfect for a freelance performance marketer who enjoys rolling their sleeves up, improving results fast, and making a visible commercial impact.

*Rates depend on experience and client requirements