Principal Designer (UI Design & Digital Product Design)
£600 - £650 per day (Outside IR35)
London (Hybrid) x2 days onsite
Overview
We are looking for an exceptional Principal Product Designer to join an exciting organisation building a large-scale digital platform from the ground up. This is a rare opportunity for a highly skilled designer to define the visual identity, interaction patterns, and design standards of a greenfield product ecosystem. Working closely with engineering, product, and leadership teams, you will lead the creation of polished, high-quality interfaces and establish the foundations of a scalable design system. The ideal candidate will have exceptional UI and interaction design skills, a strong portfolio of shipped digital products, and a passion for creating elegant, intuitive user experiences at scale.
Role & Responsibilities
- Own and evolve the visual design language and interaction patterns across a suite of digital products
- Produce high-fidelity UI designs, prototypes, and detailed design specifications ready for engineering implementation
- Lead the creation and ongoing development of a scalable design system, including components, patterns, tokens, and documentation
- Drive consistency, accessibility, and design quality across all user-facing experiences
- Work closely with engineers to ensure pixel-perfect implementation and a high standard of visual execution
- Translate complex business and technical requirements into simple, intuitive, and engaging interfaces
- Establish best practices for UI design, interaction design, and design system governance across the organisation
Essential Skills & Experience
- Significant experience as a Product Designer, UI Designer, Interaction Designer, or Design Systems Designer delivering complex digital products
- A portfolio demonstrating exceptional UI design, interaction design, visual design craft, and design systems expertise
- Proven experience creating and scaling design systems, component libraries, and reusable design patterns
- Advanced proficiency with modern design and prototyping tools such as Figma
- Strong understanding of accessibility standards, responsive design, and front-end implementation considerations
- Experience working closely with engineering teams throughout delivery and implementation
- Excellent communication skills with the ability to influence design decisions across technical and non-technical stakeholders
Desirable Skills & Experience
- Experience defining visual design standards and design system strategy within greenfield environments
- Knowledge of HTML, CSS, and modern front-end frameworks to support effective collaboration with engineers
- Experience designing for enterprise-scale platforms and complex workflows
- Background working within regulated, government, or highly governed environments
- Experience contributing to product strategy while remaining deeply hands-on in design delivery