CRM Email Creative and Designer
London, Outside IR35, £300-350. Hybrid (1x a week), 3-month Contract
This freelance CRM Email Designer contract focuses on elevating CRM journeys, not just individual emails. You will lead creative direction across automated and campaign CRM programmes, shaping how customers experience the brand at every touchpoint through thoughtful, data‑led email design.
The Company
They are a global consumer organisation investing heavily in the evolution of their CRM and digital communications. Their focus is on improving the quality, consistency, and effectiveness of CRM journeys across the customer lifecycle. The team values strong creative standards, collaboration, and fresh perspectives from outside their category to push CRM creativity forward.
The Role and Deliverables
* Design high-impact CRM email templates for automated and campaign-led journeys.
* Build out their digital content library, leading creative direction based on brand briefs.
* Develop creative concepts across CRM programmes such as welcome, abandonment, re‑engagement, and promotional flows.
* Apply CRM brand guidelines while introducing new ideas to improve engagement and performance.
* Deliver final CRM-ready design assets optimised for deployment within their email platform.
Your Skills and Experience
* Strong experience designing CRM email creative and automated journey templates.
* Confident in producing polished, responsive CRM layouts using industry-standard design tools.
* Ability to write or refine concise supporting copy within CRM emails where required.
* Comfortable collaborating with CRM, marketing, and digital teams to refine creative outputs.
* A portfolio demonstrating CRM email design and customer journey thinking.
* Detail-oriented, with a strong focus on accuracy, consistency, and brand alignment.
How to Apply
If this contract aligns with your CRM email design experience and availability, please apply with your latest portfolio.